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COURSE - Franchise Expansion Course
Welcome Module
Start Here! New Student Orientation (2:50)
How to Get Instant Momentum (4:58)
The Franchise Expansion Roadmap (5:00)
The 5 Stage Franchise Awarding System (4:38)
Module 1 // The Keys to Franchise Expansion
The Keys to Franchise Expansion (1:54)
Foundational Pillars of Success (5:29)
Mindset of Your Prospect (3:36)
The Messy Buyers Journey (3:00)
Creating Your 5-Stage Franchise Awarding System (8:24)
Module 2 // Attracting Your Ideal Franchisee
Developing Your Ideal Franchisee (2:06)
Speaking to ONE Audience (ICA) (2:46)
Selling to ONE Audience (7 Pillars) (3:17)
Influencing ONE Audience (3:01)
Module 3 // Lead Generation (Stage 1)
Stage 1 Snapshot (3:19)
Selling Solutions to Prospects (2:53)
Enticing Prospects to Take Action (1:58)
Capturing and Tracking Leads (3:10)
Building Trust with Leads (2:05)
The Exploratory Call (1:29)
Module 4 // Qualifying Leads (Stage 2)
Stage 2 - Snapshot (4:21)
The Opportunity Meeting (2:45)
The Finance Meeting (3:40)
Converting Leads into Potential Investors (2:10)
Module 5 // Interviewing Potential Investors (Stage 3)
Stage 3 - Snapshot (4:09)
The Franchise Disclosure Document (FDD) (4:26)
The FDD Meetings (3:32)
Due Diligence Strategies (2:45)
Advancing the Potential Investor (2:18)
Module 6 // Validating Potential Investors (Stage 4)
Stage 4 - Snapshot (3:34)
Tying up Loose Ends (2:24)
The Discovery Day (4:53)
Pre-Closing the Potential Franchisee (2:19)
Decision Time - Franchisee Signing (2:56)
Module 7 // Awarding the Franchise License (Stage 5)
Stage 5 - Snapshot (4:04)
Awarding the License - Franchisor Signing (2:47)
Transitioning the New Franchise Partner (3:00)
Hand Holding from Signing to Opening (3:02)
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Pre-Closing the Potential Franchisee
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